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Salmon Nation Visa Card

horeBank Pacific has launched a "Salmon Nation" Visa card to support the programs of Portland-based Ecotrust, a nonprofit organization promoting the interdependency of regional economic and ecological systems.

One of only a handful of socially responsible credit cards in the country, the new Visa will support Ecotrust's Salmon Nation initiative, which seeks to raise awareness of issues and behavioral choices that contribute to enhancing the health of regional watersheds.

Vibrant red with the Salmon Nation insignia, the new Visa credit card features a 12.9 percent variable annual percentage rate and no annual fee. The bank will contribute 50 percent of the income it generates from the card to Ecotrust's efforts to build and promote Salmon Nation. Activities already under way include campaigns to encourage consumers to purchase wild salmon and buy locally produced foods.

"As a bank our goal is to help our local communities thrive and build stable, long-term economic bases," said David Williams, president of ShoreBank Pacific. "The Salmon Nation Visa not only responds to our customers' interest in flexible credit tools, it's a way for them to make a socially responsible impact on our communities."

Consumers interested in applying for the Salmon Nation Visa Credit Card can obtain applications at ShoreBank Pacific's offices in Portland and Olympia and Ilwaco, Wash., or download a form from its Web site at






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